This BBC article outlines how people are set to be better protected from fake reviews and "subscription traps" under plans to tackle rip-offs. Proposals include making it "clearly illegal" to pay someone to write or host fake reviews.

Google's VP of advertising thinks "buying behavior will continue to change" and talks about how automation could unlock new opportunities for growing a business.

Many businesses rely on Google Analytics to understand what is happening on their websites. Big shock Google just announced that Universal Analytics is 'going away' from July 2023. What does this mean?

All businesses have competitors. The key is to watch and understand what your competitors are doing. By monitoring their PPC strategy, you can run a more effective campaign yourself.....

Google is set to replace its system of third-party cookies that track users browsing history to target adverts, but has just announced another new proposal......